Energetic Retail | Judy Bell | Engage. Inspire. Ignite

Engage. Inspire. Ignite.


A Unique Perspective

Judy Bell has been inspiring retailers for decades with her lively approach to what makes retail tick. Skilled in identifying and analyzing marketing trends, and studying visual merchandising techniques globally, she wrote Silent Selling, Best Practices and Effective Strategies in Visual Merchandising, a college textbook in 1988. The 5th edition of the book was published by Fairchild Books in New York, a division of Bloomsbury, with a release date of August 2017.

Judy worked for a wide range of retailers early in her career, including JC Penney, Herberger’s, and several specialty stores and boutiques. Most recent is Target, where she developed and led a variety of teams, including Visual Merchandising, Innovation, Competitor Insights, and Creative Merchandising Solutions. During her twenty-two year career there, her responsibilities focused on inspiring marketers, product designers, merchants, and merchandise presentation teams, and offering unique ideas to drive sales. Judy presented her insights to over 3000 Target team members and agency partners annually in venues that included the Target Center arena and the Guthrie Theatre.

Active in the retail design industry, Judy represented Target on several national boards including PAVE (Planning and Visual Education), NADI (National Association of Display Industries) and A.R.E. (Association of Retail Environments): all three are now under the umbrella of shop! (shopassociation.org). Judy was also a member of design:retail's Editorial Advisory Board for a decade. Activities included industry meetings, professional speaking, consulting, and judging international retail and student competitions.

“Her contagious enthusiasm has made Bell a wanted commodity in the world of public speaking, and she has helped bring Target full-swing into the retail design community.”

–Alison Embrey Medina, Editor in Chief/Associate Publisher, design:retail

Judy was invited to speak at a wide variety of international conferences throughout her career, most recently the Retail Design Collective in New York, December 2016, in the Bernstein Display showroom, presenting her topic "The New Psychology of Visual Merchandising." Most memorable was her experience hosting the 2005 Retail Design and Store Fixturing Manufacturers Awards at Fashion Show Mall in Las Vegas. She emerged from a hidden floor beneath the stage, her arms filled with shopping bags, to the strains of “Material Girl”, and walked down a runway flanked by 4 glamorous men in tuxedos, who fanned her with festive white feather plumes. Amen.